| integer on Fri, 3 Aug 2001 01:05:44 +0200 (CEST) |
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mmmmmmmm.. uant 2 bu! m! zna!z a +?
[mustnt despa!r - shall hav zomdz!ng 4 u zhortl!]
Madonna items fetch top dollar in
Web sale
By Reuters
August 2, 2001, 1:00 p.m. PT
NEW YORK--Madonna's marketing savvy is apparently contagious.
Sothebys.com and Gotta Have It Collectibles, a Manhattan memorabilia shop, held a two-week
online auction of the pop icon's castoffs just in time to coincide with her world tour.
The result? A record price for a Madonna costume at auction.
Four bidders fought over the diva's
beaded Dolce & Gabbana bra worn
during "The Girlie Tour," with the
winner paying $23,850, far above
the item's pre-sale estimate of
$7,000 to $9,000.
The auction, which ended on
Wednesday, took in a total of
$205,332.
"We are ecstatic with the
unprecedented results of this online
auction," said Bob Schagrin, Gotta
Have It's co-owner.
"Bids came from across the United
States and around the world. The
global interest along with the record
prices achieved have further
cemented Madonna's place in pop
culture history."
Other top lots included the black sequined bustier with gold tassels worn by Madonna on the "Who's
That Girl" tour, which sold for $20,550 and more than twice its low pre-sale estimate of $10,000, and
her handwritten lyrics from "Like A Prayer," which reached $20,000.
Also auctioned off was Madonna's MTV Music Video Award for "Express Yourself," for which a bidder
forked over $11,500, a relative bargain given the $10,000 to $15,000 estimate. Her original platinum
record award for the early hit, "Like A Virgin," soared to $5,175, far exceeding the estimate of $800 to
$1,200.
Costumes designed by John Galliano or Jean-Paul Gaultier fetched $13,800 and $11,212
respectively, both exceeding their estimates.
In all, 94 percent of some 70 lots offered found buyers.
Gotta Have It has been buying up Madonna memorabilia for 10 years from collectors or from
charities selling Madonna items that had been donated to them, Schagrin said.
The shop plans to open a gallery in London in September.
Madonna's "Drowned World Tour" opened in Barcelona in June and played shows in London and
New York in July. The U.S. leg winds up in Los Angeles in September.
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